In a landmark move orchestrated by the entertainment powerhouse BFA and Co Legal, Afrobeats superstar Davido has partnered with UnitedMasters to launch Nine+ Records, a new music venture poised to shake up the industry.
The deal, which marks a significant shift in Davido's career trajectory, sees the chart-topping artist transition into the role of a full-fledged music executive. Nine+ Records aims to become a global force, fostering talent not only in the Afrobeats genre but across diverse musical landscapes.
The seeds of this ambitious endeavor were planted at the 2023 UnitedMasters SelectCon event, where a pivotal connection formed between Davido and Steve Stoute, the chairman of UnitedMasters. Recognizing Davido's unparalleled talent and drive, Stoute challenged him to envision a label that could rival the industry's titans – a challenge the artist wholeheartedly embraced.
"Nurturing new talent is a passion I've always held," said Davido. "I've been doing it since Afrobeats wasn't even a recognized genre." However, he acknowledges the invaluable guidance of Steve Stoute, whose extensive experience will prove vital as Davido navigates the complexities of the music business.
BFA and Co Legal, the firm behind this groundbreaking deal, emphasizes the importance of a solid foundation and a strong team for any new label's long-term success. "Bobo Ajudua, CEO of BFA and Co Legal and Davido's manager, played a crucial role in securing this historic deal," said Ima Elijah, the firm's spokesperson. "We are confident that Davido's vision, combined with Steve Stoute's experience and a robust team, will propel Nine+ Records to global success."
The successful negotiation and closing of this deal showcase BFA and Co Legal's expertise in entertainment law and their commitment to supporting the aspirations of visionary artists like Davido. As the African and global music industries continue to evolve, the firm stands poised to play a pivotal role in shaping their future.
With Nine+ Records, Davido is not only cementing his legacy as a trailblazer in Afrobeats but also expanding his influence as a music industry leader, empowering the next generation of artists and propelling the genre's global dominance to new heights.
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