Billboards celebrating Kendrick Lamar's "Pop Out" concert have been appearing around Los Angeles. One billboard was placed outside the Kia Forum in Inglewood, where Lamar took an impromptu group photo with West Coast artists after performing his Drake diss track "Not Like Us" six times on June 19. Another version of the billboard with the words "Thank you KDot" is on display in Compton. The song "Not Like Us" was released in early May and has remained popular due to memes and a parody performed by Taraji P. Henson at the 2024 BET Awards. A music video for the song was filmed in Compton in late June. Lamar hired additional security from the Los Angeles County Sheriff's Department through his production company for the shoot.
